Emma Pryke - Digital Content Consultant
Objective: Recommend SEO improvements for the new website design. Develop a tone of voice and audience persona document across all marketing channels.
By using Google Analytics and SEO tools I developed a cohesive SEO strategy spanning both on-page and off page. Working closely with the team allowed me to develop tone of voice and audience guidelines which I then presented to the Directors in a workshop. I also worked with Laura to help guide their on-page copy and ensure the site was optimised correctly for SEO.
Objective: To simplify and provide clear messaging across a B2B website. Run a marketing and tone of voice workshop t0 the CEO and Director to guide further communications on all channels. Web design by Andy from Huskii Studio.
Objective: Marketing refresh and consultancy for local yoga training company.
Nathalie, owner of Live Love Yoga wanted to branch into a different area of the yoga industry, moving away from group lessons and promoting her training courses, especially for adults working with vulnerable young people and those with chronic pain. We spent time discussing the business, the direction she wished to go into and I explained how we could do this via a mixture of streamlining her website, enhancing the SEO and outreach on social media. Nathalie was a joy to work with as she was super keen to put the strategy in place straight away and three months later is seeing great results, with fully booked classes and improved Google rankings for key search terms. I continue to consult and support Live Love Yoga and their partner company, Inergise.
Objective: Relaunch strategy for the Brewery, using online content, social media and press events.
Sales Manager, Andrew Cooper was keen to revise their marketing strategy for 2017, after having a tough year’s brewing the previous year. With a change of brand on the horizon and a new website in process, Andrew sought my advice in a consultancy role, discussing where the business had been, where it was headed and how we were going to push it out to the discerning Brighton and Sussex public. We discussed tone of voice, brand awareness and outreach strategies, alongside PR advice from Emma L. I devised a bank of Facebook posts and Tweets to boost the campaign, and content ideas to support the launch and add to their new website (with SEO being a key factor).
Brighton Restaurant Awards (BRAVO) 2017
Objective: Develop and coordinate the campaign for Brighton's first (and only) public voted food and drink awards.
The Brighton Restaurant Awards 2017 were developed to give the Brighton and Hove public the chance to have their say on which food and drink venues were their favourites in and around the city! Working alongside Restaurants Brighton I helped to develop the brand, create promotional copy, newsletters and social media to drum up public and industry interest. The awards were a great success with over 24,000 votes in six weeks, and a very successful social media campaign which included hundreds of local restaurants.