Emma Pryke - Digital Content Consultant


Altitude

Objective: Recommend SEO improvements for the new website design. Develop a tone of voice and audience persona document across all marketing channels. 

By using Google Analytics and SEO tools I developed a cohesive SEO strategy spanning both on-page and off page. Working closely with the team allowed me to develop tone of voice and audience guidelines which I then presented to the Directors in a workshop. I also worked with Laura to help guide their on-page copy and ensure the site was optimised correctly for SEO.

Emma has been fantastic to work with during our latest project. She advised us excellently on improvements for our website including SEO, UX and copywriting. We also completed an audience persona workshop and training on Google Analytics so that we can keep improving and following guidelines as we move forwards. This was a great solution for us as we wanted to keep day to day marketing in house.

Emma is extremely professional at explaining things in a way that is easy to understand and concise. It has been a very insightful project discovering what needed to do to improve our business and online performance and I look forward to seeing the results when we launch in September! She’s also great fun to have a glass of wine with at the end of the project!
— Laura Turner, Director of Altitude

Go Bespoke

Objective: Create engaging promotional copy for their wedding travel brochure and website landing pages to be used as key marketing tools at the National Wedding Fair at Olympia London. Print and online design by the wonderful Andy Broughton from Huskii Studio.


SIGNUM

Objective: To simplify and provide clear messaging across a B2B website. Run a marketing and tone of voice workshop t0 the CEO and Director to guide further communications on all channels. Web design by Andy from Huskii Studio.

“A huge thanks for your recent help Emma. You managed to understand our business very quickly and translate this into a friendly and easy to understand story within our website.
You not only saved us a huge amount of time & money, but also created some fresh messaging that we wouldn’t have been able to create on our own. I look forward to working with you again on future projects.”
— Bob Baker – CEO Signum International Ltd
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Live Love Yoga

Objective: Marketing refresh and consultancy for local yoga training company.

Nathalie, owner of Live Love Yoga wanted to branch into a different area of the yoga industry, moving away from group lessons and promoting her training courses, especially for adults working with vulnerable young people and those with chronic pain. We spent time discussing the business, the direction she wished to go into and I explained how we could do this via a mixture of streamlining her website, enhancing the SEO and outreach on social media. Nathalie was a joy to work with as she was super keen to put the strategy in place straight away and three months later is seeing great results, with fully booked classes and improved Google rankings for key search terms. I continue to consult and support Live Love Yoga and their partner company, Inergise.

Emma has helped me to devise a business and marketing strategy, streamline my website and ensure the SEO is working effectively. Talking ideas through and being shown simple ways to do things has helped me to feel more confident about tackling marketing myself and I have already seen the benefits of the work we have done with increased enquiries and a course that is now full!


— Nathalie Bennett, Director of Live Love Yoga & Inergise

Franklin’s Brewery

Objective: Relaunch strategy for the Brewery, using online content, social media and press events.

Sales Manager, Andrew Cooper was keen to revise their marketing strategy for 2017, after having a tough year’s brewing the previous year. With a change of brand on the horizon and a new website in process, Andrew sought my advice in a consultancy role, discussing where the business had been, where it was headed and how we were going to push it out to the discerning Brighton and Sussex public. We discussed tone of voice, brand awareness and outreach strategies, alongside PR advice from Emma L. I devised a bank of Facebook posts and Tweets to boost the campaign, and content ideas to support the launch and add to their new website (with SEO being a key factor).


 

Brighton Restaurant Awards (BRAVO) 2017

Objective: Develop and coordinate the campaign for Brighton's first (and only) public voted food and drink awards.

The Brighton Restaurant Awards 2017 were developed to give the Brighton and Hove public the chance to have their say on which food and drink venues were their favourites in and around the city! Working alongside Restaurants Brighton I helped to develop the brand, create promotional copy, newsletters and social media to drum up public and industry interest. The awards were a great success with over 24,000 votes in six weeks, and a very successful social media campaign which included hundreds of local restaurants.