Emma Betty - Online PR & Communications
Objective: Relaunching local dining experience Isaac At
With only six weeks to drive buzz for the re-launch of local dining experience, Isaac At, we set about targeting local and national media. The story of the restaurant and its entrepreneurial owner, its immediate success and growth from a two day, to a five day a week dining destination, its support of local produce and commitment to showcasing quality, local ingredients via its weekly changing menu, its theatrical open kitchen and recruitment of an outstanding sommelier captivated the attention of broadcast, print and online media. Resulting in standout coverage to support the launch.
The Social Club continues to support Isaac At with their online content, social media and PR.
Objective: Develop a PR strategy to launch the Disappearing Dining Club's new temporary restaurant, Little Quiet.
Almost undiscoverable, The Social Club teamed up with the team behind The Disappearing Dining Club to support the launch of the latest in their series of temporary restaurants, bringing Little Quiet to the city.
Objective: Develop a clear brand strategy to help the brand reach their business goals
CHOC Chick make a range of products using organic cacao they source from Ecuador, selling through the UK's leading health food retailer on the high street. Born from a passion for making 'healthy' chocolate, founder Galia came up against a challenge when it came to the positioning of the brand as it grew. Seven years since launching, it was time to take a step back and work through their brand objectives during a one day brand strategy workshop. Guiding the team through the process left them inspired and excited about the future of the brand, with clear business objectives and an insight into how to make them possible.
The Social Club continues to work with CHOC Chick on a quarterly basis.
Objective: Develop a clear PR and Marketing strategy to support the brand and its member portfolio ahead of their digital launch in 2018.
Goodmoney CIC is a social enterprise that launched a local gift voucher to support independent businesses in Brighton, Hove and Sussex. Most of the estimated £20 million spent in Brighton & Hove on gift vouchers and gift cards each year goes straight into the pockets of high street chains, so Goodmoney gift vouchers redirect this money to independent businesses where it stays local for longer.
The Social Club have been supporting Goodmoney with PR, marketing and social media strategy as they prepare to go digital in 2018.